Concentrations
Each concentration represents an important industry discipline, but they work together collaboratively to create a real-world environment.
Students are immersed in the branding world. By the time they’re done, they’ve tackled real projects and presented their work to executives from companies such as Apple, Droga5, Disney, Wieden + Kennedy, Google or Nike.
Art direction
Develop concepts, then bring them to life with images, typography and technology.
Copywriting
Work across a range of styles from comedy, to serious prose, from long videos, to short social-media messages.
Creative brand management
Lead people with different skill sets to build brand equity and fulfill business objectives.
Experience design
Concept, design, prototype and build brand experiences that help people and that push the envelope.
Strategy
Forecast, solve problems and generate ideas that inspire and move business forward.